August 18, 2008

Current Logo Trends

There's a great post over at LogoLounge - a site created by Bill Gardener - that details 15 current logo trends. As expected, there are visuals for each of the trends. Makes for some satisfying eye-candy.

Some of the overall logo themes for 2008 include:

- Less emphasis on sustainability or "greeness"
- More vivid colors
- Move toward a cleaner design aesthetic
- The idea of "less" is more prevalent (that is, less calligraphy, fewer photoshop tricks, fewer artificial highlights)
- Found pattern and illustration appear more often

Enjoy!

- posted by Hillary Hempstead

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