There's a great post over at LogoLounge - a site created by Bill Gardener - that details 15 current logo trends. As expected, there are visuals for each of the trends. Makes for some satisfying eye-candy.
Some of the overall logo themes for 2008 include:
- Less emphasis on sustainability or "greeness"
- More vivid colors
- Move toward a cleaner design aesthetic
- The idea of "less" is more prevalent (that is, less calligraphy, fewer photoshop tricks, fewer artificial highlights)
- Found pattern and illustration appear more often
Enjoy!
- posted by Hillary Hempstead
August 18, 2008
August 15, 2008
Farmer Love.
As foodies continue to lust after locally grown foods, the farmers who grow the produce are becoming stars in their own right. Click here to read an article about this phenomenon, via New York Magazine.
- posted by Hillary Hempstead
- posted by Hillary Hempstead
August 6, 2008
Gen Y's favorite green brands include...
Method, Trader Joe's, Zipcar, Seventh Generation, Toyota -- just to name a few.
Outlaw Consulting recently surveyed its most forward trendsetter panelists to gauge what they consider the greenest brands. The rational for their choices is pretty interesting.
However -- note that the panelists surveyed are just considered trendsetters in "image" categories (music, nightlife, fashion) and not those who are considered trendsetters in issues relating to the environment/sustainability.
These favorite green brands probably aren't representative of the mainstream Gen Y population. But of course it's always important to know what the trendsetters favor because it will likely trickle down to the rest of Gen Y.
- posted by Hillary Hempstead
Outlaw Consulting recently surveyed its most forward trendsetter panelists to gauge what they consider the greenest brands. The rational for their choices is pretty interesting.
However -- note that the panelists surveyed are just considered trendsetters in "image" categories (music, nightlife, fashion) and not those who are considered trendsetters in issues relating to the environment/sustainability.
These favorite green brands probably aren't representative of the mainstream Gen Y population. But of course it's always important to know what the trendsetters favor because it will likely trickle down to the rest of Gen Y.
- posted by Hillary Hempstead
Would YOU watch Online instead?
Apparently some consumers are.
According to a new study by Integrated Media Measurement Inc., more than 20% of TV viewers watch some amount of primetime programming online.
The most interesting thing that came out of this study was, "50% are watching programming as it becomes available and appear to be beginning to use the computer as a substitute for the television set."
While traditional TV viewing won't disappear any time soon, we could be starting to see a real shift in how consumers choose to watch programming. The increasing popularity of watching TV online makes sense, though. Online TV provides the same benefit as DVRs -- convenience for consumers to watch shows when they want, rather than letting the TV schedule gods dictate their lives.
And for you media gurus out there -- this study provides some great rational for buying ad space for online TV.
- posted by Hillary Hempstead
According to a new study by Integrated Media Measurement Inc., more than 20% of TV viewers watch some amount of primetime programming online.
The most interesting thing that came out of this study was, "50% are watching programming as it becomes available and appear to be beginning to use the computer as a substitute for the television set."
While traditional TV viewing won't disappear any time soon, we could be starting to see a real shift in how consumers choose to watch programming. The increasing popularity of watching TV online makes sense, though. Online TV provides the same benefit as DVRs -- convenience for consumers to watch shows when they want, rather than letting the TV schedule gods dictate their lives.
And for you media gurus out there -- this study provides some great rational for buying ad space for online TV.
- posted by Hillary Hempstead
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