This is a fantastic spot for T Mobile from Saatchi and Saatchi London. Not only have they creative a brilliant spot for the marketer, there's also an entire T Mobile YouTube channel dedicated to the concept. Visitors to the channel are able view the spot, along with a bevy of other dance videos, via YouTube. Visitors may also learn more about T Mobile's G1 phone right through the channel -- come on, they have to sneak some product promotion in there somewhere, right?
So far, it looks as if the public reaction to the spot and the YouTube channel has been very positive. It would seem this spot has the power to generate fantastic buzz for the T Mobile brand. It's also not overly branded, so I would guess it has good pass-along/sharing potential.
- posted by Hillary Hempstead
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