starbucks takes a stand. finally!

i've loved Starbucks from the get-go: everything from their daily drip coffee to the contemporary classic feel of the shop to their perpetually happy employees. i appreciate how they were way ahead of many other brands with their charitable efforts, too. truth be told I would stop by for a morning latte and an afternoon pick-me-up on a daily basis. But, it’s a rare day when I do. Ever since Suze Orman shook her index finger at me and encouraged an examination of my latte-a-day habit – I too, cut back on my usage. still, I remain a fan of the brand and get over to Starbucks about 2 – 3 times a week.

starbucks has endured a LOT of flak over the years. lately, they’re being dubbed the “poster child for excess.” ‘cuse me? i’m not an expert on the economy or anything, but i don’t think the latte-a-day habit is what got us into this mess, is it? on the list of “excesses” – i think fancy coffees at $2.80 a pop (that’s what I pay. Not sure why the oft quoted $4 drinks are the only ones ever mentioned) are on the lower end of the scale of excess.

regardless, i’m glad to see Howard Schultz Starbucks' CEO finally defending the brand for being “bad” in the UK’s online pub The Guardian. (WARNING: there’s a tiny bit of adult language in the linked article. naughty Brits!) Let the love fest continue!

- posted by Karen Raidel