it's a sad turn of events, really. not only is the auto industry suffering great hits, one of America's beloved brands is feeling the pain, too.in the many years that I’ve been in the branding biz, Harley Davidson has been lauded as one of the few golden brands – one that remains true to its core essence, and successfully runs with it.
nowadays, HD is suffering from the bad economy like many so other powerhouses. their core audience, baby boomers, have seen their investments and retirement savings hit hard. and now the venerable brand is suffering, too. see this New York Times article for more indepth coverage.
in the interest of full disclosure, my hubs rides a Harley Davidson Road King, so I do have a personal, vested interest in the brand. (that’s us pictured on a ride back in 2004. he rode to Sturgis, and I flew up to join him.)
-posted by Karen Raidel
in the interest of full disclosure, my hubs rides a Harley Davidson Road King, so I do have a personal, vested interest in the brand. (that’s us pictured on a ride back in 2004. he rode to Sturgis, and I flew up to join him.)
-posted by Karen Raidel
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