There is an interesting post on the Wall Street Journal's business blog that discusses the rise of "value" in marketing over the selling point, "green." The post states that up until recently, the best way to connect with consumers seemed to be through touting green philosophies. Now that the economic climate has shifted drastically, it seems that value may even trump the green concept.
Companies that can provide both value and green philosophies, like Trader Joe's, should be poised to weather this economic storm well.
- posted by Hillary Hempstead
[photo via Aimee, aka awynhaus]
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