iPhone, CNN, Apple, Disney, and Xbox. These brands were a few of the front runners in a list of the top 100 social media brands in 2008, according to social media marketing agency, Virtue.
The list was determined by an algorithm that gauges a brand’s share of voice on the social web (including a variety of social networking, blogging, micro-blogging, photo and video-sharing sites).
Now I defer to the professionals when it comes to algorithm writing, but one brand that seems to be missing from the list is Southwest Airlines. The airline has been a pioneer in social media with the introduction of a very active blog long before others, a formidable Twitter presence, and YouTube videos. I have to question the methodology just a little when a brand like Southwest isn't named.
Are there any other brands that seem to be sorely missing from the list?
- posted by Hillary Hempstead
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