MSN Money released their latest survey on the 10 best companies in customer service AND the 10 worst companies in customer service. To pretty much no one’s surprise, a host of telecommunications companies and financial services make up the worst in customer service. Locally headquartered Abercrombie and Fitch made a repeat appearance on the list as well. (Uh-oh.) What confounds me is that A+F still HAS an audience despite its reliance on the same marketing strategy for the past umpteen years (or so it seems). A+F, are you paying attention?
As both a Nordstroms devotee and die hard Trader Joe’s fan, I was glad (and again, not surprised) to see both on the “best” list. Think about those two stores for a minute – what a completely different experience in each! But what you will find in common are great products that you want, and sales folks who seem genuinely interested in helping you find what you need. It’s seriously difficult not to have a smile on your face when dealing with TJ’s checkout. And when is the last time you received less-than-stellar service from a Nordies’ employee? Um, that’s right – never. There is something so genuinely nice and approachable about the people that work at these places. It’s 100% customer service throughout the whole experience.
[photo: freedigitalphotos.net]
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