In my experience, this simple formula holds fairly true:
inexpensive + food + truck = delicious
While for many years food trucks have peddled hot dogs, greasy gyros and tacos, you've probably noticed the myriad of media outlets covering upscale food trucks (or "foodie" trucks). This new breed of upscale trucks peddle the finest in grass-fed burgers, tofu tacos, artisan/organic ice cream and other fancy items. Many of these trucks are even on Twitter so hungry people can track down their exact location.
However, a new truck has appeared on the street. But this truck isn't your local, independently-owned, organic ingredient-pushing food truck. This truck is from Taco Bell. Oh, and you can follow it on Twitter, too.
So -- with the chain's entry into the marketplace -- have food trucks finally jumped the shark?
- posted by Hillary Hempstead
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