November 11, 2009
The simple utterance of that brand name brings me happiness.
It's no big secret that I'm a devoted fan of Anthropologie. The in-store experience is top-notch. The interior is always thoughtfully outfitted with intricate and artful displays, and the sundries they sell are beautifully unique. Heck, I'd set up residence inside Anthropologie if it were socially acceptable.
Beautiful and whimsical design is something that is obviously paramount for the brand, and serious attention is paid to the look of the store's shop, website, and catalog. So fittingly, the brand recently introduced an online destination devoted to design and inspiration called The Anthropologist. And the execution is flawless.
The email I received from Anthropologie described The Anthropologist as:
"...a virtual story book where inspiring content is exposed, emotional connections are made, and the creative process is illuminated."
What I love the most about The Anthropologist is that it's devoid of any solicitation from Anthropologie the retailer. It stands alone at its own web address and asks nothing of the visitor, other than to view it and be inspired. The Anthropologist is a brilliant example of how a brand can provide real value and connect with its consumers in a genuinely interesting and useful way.
- posted by Hillary Hempstead