February 23, 2011
Green design, in a sign
I'm always one for consistent brand experiences. Like my blogging counterpart, Karen, I'm a sucker for thoughtfully designed products and retail experiences. When a company really takes the time to communicate what its stands for in every piece of its marketing material, it can truly make a difference in a consumer's overall perception of a brand (sometimes, even at a subliminal level).
That's why I was struck I happened upon this sign for a local design and construction firm. Talk about really taking what a brand stands for (in this case, green design) and translating it well. They could have just made a standard logo sign like almost every other company does. Following the status quo is easy and accepted, so why not? But this company obviously reflected on what they stand for as a brand, and they managed to integrate that into their storefront identity.
The result was an eco-minded, on-brand sign that also illustrates how much thought they put into the details of a project. My bet is that many potential clients draw that conclusion even before they step through the door. The concept is a great one, and it communcates intelligent thinking on their part. Nicely done.
posted by: Hillary Hempstead